Green River - The Truvia Voyage of Discovery
The Truvia Voyage of Discovery art installation on the roof of Selfridges is part of a marketing campaign aimed at launching a new natural sweetener onto the British market.
It has been lovingly put together by Bompas & Parr who have faced quite a few challenges to get this off the ground. Getting to the roof itself requires a special lift covered in classic books including Treasure Island and Fear Of Flying. The roof itself is below a specially-built platform upon which a boating lake (with twelve boats, a waterfall, a cocktail booth and a lifeguard) and a cocktail bar have been mounted.
The Truvia Voyage of Discovery art installation on the roof of Selfridges is part of a marketing campaign aimed at launching a new natural sweetener onto the British market.
It has been lovingly put together by Bompas & Parr who have faced quite a few challenges to get this off the ground. Getting to the roof itself requires a special lift covered in classic books including Treasure Island and Fear Of Flying. The roof itself is below a specially-built platform upon which a boating lake (with twelve boats, a waterfall, a cocktail booth and a lifeguard) and a cocktail bar have been mounted.
